Quickie

When the concept for 'Quickie' was first introduced to me, it was a mere idea, yet to be crystallized into a brand. The vision was simple but ambitious: to transform Quickie into the leading grab-and-go coffee brand in Bali, Indonesia, the digital nomad capital of the world.

The brief was dual-faceted. The brand needed to be vibrant and engaging, appealing to the transient tourist sector. Simultaneously, it required a simplicity and clarity that transcended language barriers, resonating with the local population for whom English is not the first language.

Guided by this vision, I undertook the creation of a brand identity that would seamlessly cater to these diverse audience needs. The result was a brand that sparkles with vivacity, yet retains an essential clarity and ease of understanding - a brand that now stands as a household name in the bustling, tropical landscape of Bali.